Compare and contrast three companies Research Paper

Thoroughly analyze three organizations - Research Paper Example The administrations and items incorporate programming, web based publicizing advances, search and distributed computing. Then again, Apple Company has practical experience in the creation of PCs and PC related gadgets, for example, programming and portable cell phones. Macintosh Incorporation structures iPads, Macs (PCs), iPhones, iPads and different variants of working frameworks, for example, OS X, iLife and iWork. With a current market top of $105 billion, Apple is somewhat behind Intel and in front of Dell. iPods sold by the organization represent more than 66% of the MP3 player advertise (Kahney 1). The three organizations share a large group of similitudes as well as show a scope of contrasts. The two organizations; Google and Semco, share a closeness in the level of opportunity provided to workers so as to plan or impact the final results of creation. The specialists working at Google have critical autonomy regarding the kinds of undertakings they decided to chip away at. The architects are urged to distribute up to a limit of 20 percent of week after week working calendar time to the quest for individual programming thoughts. Records show that the items, Google News and Gmail first came out as individual undertakings of Google’s representatives (Kahney 2). Then again, Semco has disposed of the part of utilizing time checks in the executives. The representatives working on the production line floor appreciate the opportunity of coming to work and leaving when they want to do as such. The administration of Semco makes the suspicion that all the representatives are dependable grown-ups and in that capacity, don't require direct oversight on time-keeping. It is inconceivable that the representatives could go to the manufacturing plant each morning and neglect to get down to fill in true to form by the administration (Semler 6). The normal perception by the very administration (advisors) is that the laborers would in the long run begin organizing the working-hours booking without anyone else. The laborers have opportunity to the degree that, after accomplishing the set

Military History Timeline From 1401 to 1600

Military History Timeline From 1401 to 1600 The military history of the 1400s and 1500s was brimming with fights in the Hundred Years War among France and England and was set apart by the life and demise of Joan of Arc. This piece of history saw the fall of the Byzantine Empire, the ultimate result of the English Wars of the Roses, the Eighty Years War, the Thirty Years War, and the Nine Years War, among numerous other ridiculous clashes. The 1400s and the Hundred Years War On July 20, 1402, Timur won the Battle of Ankara in the Ottoman-Timurid Wars. After a year, on July 21, 1403, in Britain, Henry IV won the Battle of Shrewsbury. The Teutonic Knights were crushed July 15, 1410, during the Polish-Lithuanian-Teutonic War at the Battle of Grunwald (Tannenberg). In the continuous Hundred Years War, Henry V blockaded and caught Harfleur from August 18 to September 22, 1415. Later that year, on October 25, the French powers were beaten by Henry V at the Battle of Agincourt. On January 19, 1419, Rouen, France gave up to the English lord Henry V. The Hussite Wars started July 30, 1419, with the First Defenestration of Prague. Scottish and French powers crushed the English at the Battle of Baugã © on March 21, 1421, in another skirmish of the Hundred Years War. On July 31, 1423, the English won the Battle of Cravant. The Duke of Bedford won the Battle of Verneuil on August 17, 1424. On September 5, 1427, French powers broke the attack of Montargis. The Hundred Years War kept on seething as the decade progressed. From October 12, 1428, to May 8, 1429, the Siege of Orleans was pursued, with Joan of Arc inevitably sparing the city. On February 12, 1429, Sir John Fastolf won the Battle of the Herrings. Around the decade's end, on June 18, 1429, the French won the Battle of Patay. In a definitive and history-production snapshot of the Hundred Years War, Joan of Arc was executed at Rouen on May 30, 1431. The Hussites won the Battle of Taus on August 14, 1431, during the Hussite Wars. The Hussite Wars struggle adequately finished May 30, 1434, after the Battle of Lipany. The Fall of the Byzantine Empire and the End of War The Hundred Years War proceeded on April 15, 1450, when the Comte de Clermont crushed the English at the Battle of Formigny. The Second Ottoman Siege of Constantinople was directed from April 2 to May 29, 1453, bringing about the fall of the Byzantine Empire and adequately finishing the Byzantine-Ottoman Wars. The English armed force, under the Earl of Shrewsbury, was beaten at the Battle of Castillon on July 17, 1453, an occasion that shut down the Hundred Years War. The Wars of the Roses The Wars of the Roses started May 22, 1455, when the First Battle of St. Albans brought about a triumph for the Yorkist cause. The House of York appreciated another triumph in the continuous clash on September 23, 1459, when the Earl of Salisbury won the Battle of Blore Heath for the Yorkists. The contention proceeded on July 10, 1460, when King Henry VI was caught during the Battle of Northampton. Richard, Duke of York was vanquished and murdered at the Battle of Wakefield on December 30, 1460. The Yorkists won the Battle of Mortimers Cross on February 2, 1461. Edward IV was announced ruler on March 4, after the Lancastrian powers won the Second Battle of St. Albans on February 17, 1461. Edward IV triumphed at the Battle of Towton March 29, 1461. In Japan, a debate between Hosokawa Katsumoto and Yamana SÃ¥ zen swelled into the Onin War, which was pursued from July 1467 to July 1477. Back in England on July 26, 1469, the Lancastrians succeeded at the Battle of Edgecote Moor in the as yet progressing Wars of the Roses. The Earl of Warwick was executed at the Battle of Barnet on April 14, 1471, in another conclusive snapshot of the Wars of the Roses. Edward IV recovered the seat on May 4 of that year, subsequent to winning the Battle of Tewkesbury. Portugal was vanquished at the Battle of Toro in the War of the Castilian Succession on March 1, 1476. War Begins and Ends for France and England Over in France, the Burgundian Wars emitted when Duke Charles of Burgundy was beaten at the Battle of Granson on March 2, 1476. Swiss powers vanquished the Duke of Burgundy at the Battle of Murten (Morat) on June 22, 1476. Duke Charles was vanquished and murdered at the Battle of Nancy on January 5, 1477, finishing the Burgundian Wars. It was the start of the end for the Wars of the Roses on August 22, 1485, when Henry Tudor triumphed at the Battle of Bosworth Field and became King Henry VII. The last commitment of the Wars of the Roses was faced at the Conflict of Stoke Field on June 16, 1487. The Reconquista finished January 2, 1492, when Spanish powers caught Granada from the Moors, finishing the contention. Sixty-three years of contention started in October 1494 with the French attack of Italy, the occasion that propelled the Italian Wars. 1500s Military Conflicts Begin French powers won the Battle of Ravenna April 11, 1512, in an unequivocal snapshot of the War of the League of Cambrai. In the following part of the contention, the Scottish powers were squashed at the Battle of Flodden on September 9, 1513. Somewhere else on the planet, Ottoman powers won the Battle of Chaldiran over the Safavid Empire on August 23, 1514. The War of the League of Cambrai proceeded with September 13 and 14, 1515, when the French crushed the Swiss at the Battle of Marignano. Magnificent and Spanish powers vanquished and caught Francis I at the Battle of Pavia on February 24, 1525, as the Italian Wars kept on unfurling. War Erupts Outside of Europe Babur won the First Battle of Panipat in the Mughal Conquests on April 21, 1526. In the Ottoman-Hungarian Wars, the Hungarian powers were severely vanquished at the Battle of Mohacs on August 29, 1526. In the progressing Mughal Conquests, the powers of Babur crushed the Rajput Confederation to overcome northern India on March 17, 1527. Magnificent soldiers sacked the city of Rome on May 6, 1527, in a dull snapshot of the Italian Wars. The Ottoman-Habsburg Wars kept on seething from September 27 to October 14, 1529, when the Ottomans attacked Vienna yet had to withdraw. Swiss Catholics vanquished the Protestants of Zurich at the Battle of Kappel on October 11, 1531, during the Second War of Kappel. In 1539, Humayan was vanquished by the Sher-Shah at the Battle of Benares. The 1540s Bring War Back to England English maritime administrator Sir Francis Drake was conceived in Tavistock, Devon in 1540, during the Anglo-Spanish War. The contention warmed up on November 24, 1542, when the Scottish powers were beaten at the Battle of Solway Moss. Head Galawdewos won the Battle of Wayna Daga on February 21, 1543, during the Ethiopian-Adal War. Scottish soldiers vanquished the English at the Battle of Ancrum Moor on February 27, 1545, during the Anglo-Scottish Wars. During the Schmalkaldic War, protestant powers were beaten at the Battle of Mã ¼hlberg on April 24, 1547. The Anglo-Scottish Wars proceeded with when the English won the Battle of Pinkie Cleugh over the Scots on September 10, 1547. Mughal powers vanquished rebels at the Second Battle of Panipat on November 5, 1556. The Battle of Kawanakajima, a contention among Takeda and Uesugi powers, was pursued on September 10, 1561, in Japan. Many years of War The powers of Oda Nobunaga directed the fruitful attack of Ishiyama Hongan-ji from August 1570 to August 1580 in Japan. The Holy League vanquished the Ottomans at the unequivocal Battle of Lepanto on October 7, 1571, finishing the Ottoman-Habsburg Wars. Mughal powers won the Battle of Tukaroi over the Sultanate of Bangala and Bihar on March 5, 1575. Albrecht von Wallenstein was conceived in Bohemia September 24, 1583, during the Thirty Years War. English maritime powers assaulted the Spanish port of Cadiz from April 12 to July 6, 1587, during the Anglo-Spanish War. In fights seething from July 19 to August 12, 1588, English maritime powers crushed the ground-breaking Spanish Armada. English and Dutch powers caught and consumed the Spanish city of Cadiz from June 30 to July 15, 1596. Maurice of Nassau won the Battle of Turnhout on January 24, 1597, during the Eighty Years War. English powers were beaten at the Battle of Curlew Pass on August 15, 1599, during the Nine Years War. The Eighty Years War proceeded through the finish of the 1500s when the Dutch won a strategic triumph at the Battle of Nieuwpoort on July 2, 1600.

What Finals week is like for an Art major

What Finals week is like for an Art major As an art major, my end of semester time is little different than everyone else. As people cram for finals, I am released from classes and ready to start my winter break. Although it seems as if art majors are getting off the hook, or have less work than other majors, through the entire semester we have intensive projects to work on in and out of class, and it takes a substantial amount of effort to be creative and expose ourselves through our art all the time. Although art majors in studio classes don’t have finals, we have final projects that fuse what we’ve learned in the class all year into one finished piece. These projects are very difficult because art is subjective and you never know if you’re art will be perceived the way you want it to be. So for all of those potential art majors out there, there’s going to be times where you’re stressed out and everyone else is cruising by, but there is a light at the end of the tunnel ?? Bye bye, Indyia Indyia Class of 2019 I’m an Art Foundation student in the College of Fine and Applied Arts, and after Art Foundation I plan on majoring in Art Education. With my degree and teaching certificate, I want to teach children how to use their emotions, thoughts, and surroundings to create art.

How Do Engineers Create New Devices - 993 Words

Engineering is a wide field of study that divides into all the different categories like electrical, mechanical, chemical, petroleum, and the best for the last computer engineering. what does engineering mean you may ask? Scott Cahall defines Engineering as [T]he art of applying science, mathematics, and creativity to solve technological problems.We can see how technology is so important to us these days it is even awkward if you are in the elevator and your phone runs out of charge. This is what Alex Tasic said about the power of technology The capability of a computer gives us so much freedom and power to become as smart as we want and makes communication a lot easier. Technology is one of the important factors of our lifestyle nowadays and to continue developing this technology we need to understand the hard work of the engineering field. How do engineers create new devices? And how do they transfer these ideas into paper? and then into a real project? How many engineers work in making one single device? All those questions can be answered by Cahall all this process starts by analyzing the problem. For example charging your phone most of the time we forget our chargers and then we start panicking about how we can t charge the phone because we can t text our friends or we can t watch the new video on Youtube. for Engineers they take this problem and they analyze it. During the analyzation, Engineers need to do some research, to check if anyone had tried theShow MoreRelatedDesigning And Inventing New Technologies Essay1619 Words   |  7 PagesWhen it comes down to being an engineer, many people think it is all about designing and inventing new technologies. In reality, an engineer must be able to do many things in order to be a good one. Some of these things are drawing and designing, being imaginative and creative, being logical, and exploring every possible outcome. But one of the most important things an engineer must be able to do is combine all of the se skills whilst also keeping the cost to produce their invention as low as possibleRead MoreCareer Research Paper : Career1444 Words   |  6 PagesEDUC 1300 10/25/2016 Career Research Paper The career I chose to undertake as my profession is that of a mechanical engineer. Why do I want to become a mechanical engineer? Well, for starters, I would be able to design, build and possibly repair many various machines and other technologies that are complex. These technologies can range from being already in use on a global scale to new, futuristic designs that are highly technical. Also, this career includes being a sort of jack-of-all-trades, whereRead MoreMy Dream To Become An Electrical Engineer1301 Words   |  6 Pagesjob is to become an electrical engineer one day because I find interest in circuits and building electronic devices. When I was a young boy my dream not to be an electric engineer but something more along the lines of being a cook; however, that dream was short lived because my interest of being able to cook changed over as I got older and became interested in electronics. The way electronics work is simply amusing to me because I could not understand how the devices were operating, and honestly IRead MoreComputer Hardware Engineering : The Advancement Of Technology1246 Words   |  5 PagesComputer engineers are working every day to make technology better. Computer engineers work with lots of electrical components, require very little schooling, and make a very decent amount of money. Computer engineers do a majority of their work with electrical components such as computers and other similar devices. Computer engineers determine security features for components (Institute for Career Research).They participate in design and development of various hardware. 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With the emergence of personal computing and the every day growing demand for more in our technology, computer engineers rise to the challenge. â€Å"Computer hardware engineers research, design, develop, and test computer systems and components such as processors, circuit boards, memory devices, networks, and routersRead MoreComputer Hardware Engineering1185 Words   |  5 PagesComputer Hardware Engineering Computer hardware engineers research, develop, and test computer systems and components such as processors, circuit boards, memory devices, and many more (Bureau of Labor Statistics). They design new computer hardware, create blueprints of computer equipment to be built. Test the completed models of the computer hardware that they design. Update existing equipment so that it will work will new software. Oversee the manufacturing process for the computer hardware. MaintainRead MoreArtificial Intelligence And Science For Knowledge1639 Words   |  7 PagesEngineering is a study of mathematics and science for knowledge on how to improve man-kind. Artificial Intelligence is a substructure of Engineering where it takes that knowledge of the engineers to improve the training thought of a device with less human interaction. Software, Mechanical, and Robotics, to name a few,are areas where Artificial Intelligence is being used. The way artificial Intelligence has evolved through the yea rs, it has even been able to challenge humans into improving muchRead MoreMechanical Engineering And Its Purpose1661 Words   |  7 Pagesmechanical movements to create technology and inventions is key to the process of mechanical engineering. Ever since prehistoric times, objects have been mechanically engineered to benefit mankind. This made life easier and more efficient as simple inventions went on to create more complex ones. These inventions use the 5 basic mechanical movements which are the lever, the wheel and axle, the pulley, the inclined plane and wedge, and the screw. Archimedes, a famous Greek engineer, created a screw thatRead MoreThe Internet Of Things ( Iot And The Internet1141 Words   |  5 Pagescurrent trend in cyber security, known as the internet of things (IoT), covers the boundaries of the net to include an extensive range of computing devices. Linking a wide array of IoT devices to the Internet presents many challenges. Due to the gathered data being exp osed to a widespread amount of internet users, the main challenge is security. Most IoT devices on the market are low-tier and have limited functionality, because of this, many standard security strategies cannot be implemented to secure

Argumentative Essay On The Death Penalty - 957 Words

The death Penalty is a very controversial topic to many. Some believe that the death penalty should not only be in place but there should be more executions every year. While others believe that the death penalty is going out of style and it is not serving its purpose of deterring crime as it did before. Although there are many claims supporting both sides still over half of Americans are for capital punishment in some way, but what causes someone to be sentenced to death? According to the article â€Å"Against the American System of Capital Punishment† by Jack Greenberg the worst crime is, â€Å"a putative killer of one’s parent or child† (Greenberg). What makes this the worst crime? And out of the few executions are these the only people getting†¦show more content†¦According to this article â€Å"How the Death Penalty Saves Lives† by David B, Muhlhausen the death death penalty is more widely agreed upon that it should be in place than it should n’t. The author makes the argument that with the death penalty in place it deters the crimes that have this punishment from happening. He also argues about how the constitution plays a role but how it supports it. He claims that it uphold constitutional protections such as due process and equal protection of law. Muhlhausen believes the death penalty should be in place simply because there are more Americans for it than against it. He believes that this should be in place because it is what America wants and the constitution supports it through the constitutional protections of due process, and equal protection of law.Muhlhausen has many main points similar to Greenberg but Muhlhausen doesn’t have as much evidence or support to back up all of his arguments. He has some strong points but it could be supported better. Between Jack Greenberg’s, â€Å"Against the American System of Capital Punishment† and David B. Muhlhausen, â€Å"How the Death Penalty Save s Lives† the points they are arguing tend to be fairly similar. They both argue whether the death penalty is a good or bad deter for the â€Å"worst crime,† which is claimed to be killing that person’s parents or children. Another similar point they haveShow MoreRelatedArgumentative Essay On The Death Penalty967 Words   |  4 PagesCapital punishment or death penalty is a form of punishment mostly used for people that murder somebody. It is a very complex issue in today’s world. There are very strong opinions on both sides of the argument. Some believe that every state should have it, and others believe that none should. It is so controversial because both sides believe that they are right and because death is so permanent. If you make a mistake, once the death penalty is imposed, there is no taking it back. Here are some ofRead MoreArgumentative Essay On The Death Penalty1112 Words   |  5 PagesDeath Penalty First and foremost, the death penalty is defined as the punishment of execution, administered to someone who has committed a terrible crime (Capital Punishment 1). This is also known as capital punishment, which is known for disregarding the human rights. Although many countries continue to enforce the death penalty, some countries think it should not be practiced. According to the United States, the death penalty continues to be a charged and controversial political and legal issue(CapitalRead MoreArgumentative Essay On Death Penalty931 Words   |  4 PagesArgument Essay: Death Penalty The American Justice System has been using the death penalty, also known as capital punishment, as a way to serve a prisoners sentence usually due to the crime of murder. The death penalty in the American Justice System has been used for many years now. Although in 18 states the death penalty has already been abolished, there are still 32 states where it is still legal. The death penalty should not be legal in the American Justice System, because it is immoral, unjustRead MoreArgumentative Essay On Death Penalty1664 Words   |  7 PagesMaddison Higdon Mrs. Gallos English 3 21 November 2017 The Death Penalty From 1973 to mid 2017, the death penalty has been used over 1,400. This highly opinionated topic has been intensely debated among the countrys top scholars. Justice along with closure, is a large argument that most people bring up while debating this topic. â€Å"But the only reason Belinda Crites needs to support the death penalty is ‘what Eric Nance did to my cousin.’† (Santhanam). The argument of whether families of the victimRead MoreArgumentative Essay On The Death Penalty989 Words   |  4 Pagescommonly known as the Death Penalty. The Death Penalty is killing someone as a punishment for a crime through legal terms. In 2014, six hundred thirty-four people that are 18 years and older out of one thousand seventeen people were in favor of the death penalty (Gallup). We use this punishment to serve justice for the life of the victim that has been taken. I am in favor of the death penalty and it should be issued in all states for people who commit heinous crimes. The death penalty is constitutionalRead MoreDeath Penalty Argumentative Essay1424 Words   |  6 PagesThe death penalty, or capital punishment, is the ex ecution of an offender that is sentenced to death by a court of law for a criminal offense.   This type of punishment for inmates is involved in controversy over whether or not it is an acceptable form of punishment for criminals and also whether or not it is immoral.   There are many arguments for both sides of the debate, each making valid points and pointing out the flaws of the opposing position. Many religions are either for or against capitalRead MoreArgumentative Essay On Death Penalty1127 Words   |  5 PagesLittlefield English 111 23 July 2017 Death Penalty Every society has a set of laws that are used to maintain order within the society. Crime laws are enforced to reduce crimes. If the laws were broken, people would receive consequences that are equal to the magnitude of the crime. Although all sanctions should equal the crime, there is a controversial method: the death penalty. Death punishment is a cruel fate even for a criminal who had cause great harms. The death penalty has more negative impacts thanRead MoreWhat Makes A Successful Argument?927 Words   |  4 Pagesargument? An argumentative essay is similar to any other essay. The writing process may vary, but only slightly to meet the demands of an argument. When writing a convincing argumentative essay, one must first choose a topic and then think about that chosen topic, draft a thesis statement, understand the intended audience, gather evidence, refute opposing arguments, revise the thesis statement, establish credibility, draft the essay, revise the essay, and finally polish the essay. By implementingRead More Capital Punishment and Societys Views Essay849 Words   |  4 PagesMarshall According to the American Society of Criminology, each year there are about 250 people added to death row and 35 executed in the United States. The death penalty is the harshest form of punishment enforced in the United Sates today. Once a jury has been convicted of a criminal offense, they go to the second part of the trial, the punishment phase. If the jury recommends the death penalty and the judge agrees, then the criminal will face some form of execution; lethal injection is the mostRead MoreWhat Do You Think About The Juvenile Death Penalty? Many1622 Words   |  7 PagesWhat do you think about the juvenile death penalty? Many sides are against this kind of thing. They believe that juveniles are not fully matured and give in too easily to peer pressure. Juveniles are smart enough to know wrong from right even if they are getting pressured to do something. This essay is pro for death penalty for juveniles, because they can make their own decisions in their life. For starters t his paper is going to give some information from people who think there should never be

Definition of Marketing Research Free Essays

The first thing that an organization must concentrate upon when going into operations is to analyze the current situation of the environment that it is a part of. The organization must know of the current happenings in the environment and the kind of competitors that it is directly affected by and indirectly affected by as well. All these factors must be analyzed clearly and thoroughly so that the organization can decide its strategies and run them effectively. We will write a custom essay sample on Definition of Marketing Research or any similar topic only for you Order Now In order to do so, the organization must use marketing research as its tool because it is known to be extremely useful and it never provides false results. Through research, the organization can know what the competitors are planning to do and what their line of action is. Marketing research can be defined as â€Å"Market research is broader in scope and examines all aspects of a business environment. It asks questions about competitors, market structure, government regulations, economic trends, technological advances, and numerous other factors that make up the business environment.† (Wikipedia, 2006) Techniques used for Marketing Research Any organization can use marketing research as one of its strongest tools for being competent in a market. It is known to be the research and development area that has allowed the organization to grow and become stronger in the competitive environment. The organization must concentrate on this aspect to grow in any environment. There are several techniques that can be used for marketing research and will be explained below. The broader categorization of marketing research is out into four topics as: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Qualitative Research 2.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Quantitative Research 3.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Observational Research 4.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Experimental Research (Wikipedia, 2006) The techniques within these topics are surveys, focus groups, observations, personal interviews and field trials. Surveys can be defined as have a list of questions pertaining to the topic of the research and then having the target market, selected for the research, to fill out and answer these questions. The survey allows the organization to have an easy statistical overview of the data representing the market so that the organization can understand what features of the product must be concentrated upon to optimize. There are various different kinds of surveys such as telephone surveys, mail surveys and even in person surveys which means that an individual is asked these questions so that the organization can understand the individual’s requirements and satisfaction from the product or service that the organization is willing to offer. Focus groups are conducted with a group of participants chosen from the target market of the research to understand what emotions and important points can be derived from the discussion of these participants with one another. The organization can also use personal interviews where the same problems could be discussed face to face rather than having a group of people. In this way, only the idea and the perception of that individual can be understood. The observational techniques depend upon the non verbal communication of the target market. There could be people from the organization who could be sitting at certain areas where the competitor’s products are sold and then could observe as to how the people look into the products and what their requirements are or specifications of the product. There could be the possibility that a customer may need a certain color that was demanded by many other customers and many other features. The organization must also look into the field trials which is really the experimental portion of the research. The organization would first collect all the data from the internet and other sources and then analyze the data in order to understand how the product is to be changed in order that the customers needs from the research results can be reached. Once the product is created, it must first be tested in an environment to see whether the product has any flaws in them or not. The organization can then make required changes in the product and then eventually launch their product in the market. This is the entire process of research that is usually followed by many organizations. However, there is a greater participation of internet in this process because of the availability of data at all times. Internet and Its Usefulness in Marketing Research Internet is known to be a very strong tool for research because internet holds all the information that can be available for an individual. The internet can provide laws and regulations imposed by governments on different sectors of a country or the research results of various other companies and individuals who also tried to understand the market. All this information can be sued by an individual or company as secondary data as well as a support for their primary research. A company known as Engro Chemicals Pakistan Limited has grown to be a multinational and is continuing to grow globally. The main aim of this company was to allow the farmers to have higher yield with better products to embed in the soil. Looking at the environmental aspect of agriculture and using the laws and regulations of the government imposed upon agriculture, Engro came up with new technologies along with products to help the farmers grow. The company went through a number of websites and internet sources to understand the requirements of farmers all over the world and got hold of secondary data to understand the gaps within the agricultural sector globally. The company sort out the products that it can produce and then customized them for its market. This provided the company with a competitive edge over all other locally based companies that are still struggling to gain the market. Bibliography 1.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   All Business. (2006). Market Research Techniques. Retrieved on November 19, 2006 2.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Asia Market Research. (2002). Research Techniques. Retrieved on November 19, 2006 from: http://www.asiamarketresearch.com/news/cat_research_techniques.htm 3.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Engro Chemicals Pakistan Limited. Retrieved on November 19, 2006 from: www.engro.com 4.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Infospan, Inc. Qualitative and Quantitative Techniques. Retrieved on November 19, 2006 5.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Wikipedia. (2006). Marketing Research. Retrieved on November 19, 2006 from: http://en.wikipedia.org/wiki/Marketing_research       How to cite Definition of Marketing Research, Essays

Drug Enforcement Essay Example For Students

Drug Enforcement Essay What we Prohibit We Cannot Control: Restriction Before Education?There is a definite problem regarding the laws that enforce drug use in the United States today. Think about this question. Why are some of the most injurious, addictive, and mind altering substances in the worldtobacco and alcohollegal, while other drugs are illegal that potentially cause no harm and have very little abuse? The United States has declared 178 substances illegal. These substances are believed to be so dangerous that they are controlled at the highest level for medical use or forbidden outright, even for medical research. Remarkably many of these substances are not physically harmful and have never caused a death. Every year, legal drug use results in about fifteen percent of all hospital admissions, with one hundred thirty six billion dollars in medical costs. It seems odd, then, to make such a big distinction between legal and illegal drugs regarding the law. A startling fact, Congressman Newt Gingrich, the Speaker of the House, proposed legislation that would impose the death penalty for people caught carrying as little as two ounces of marijuana. He excused his own past marijuana use by explaining that pot smoking was a sign that we were alive and in graduate school in that era. Prison sentences for being caught with a large amount of marijuana are ten years, mandatory minimum, with no parole allowed. A prison sentence for murder six point three years. That is the average served, with parole allowed. The average sentence for a first time, non-violent drug offender is longer than for rape, child molestation, bank robbery, or manslaughter.(Gahlinger 2) This is an appalling statistic. The government is enforcing harsher punishment on a marijuana smoker compared to a murderer! The government is filling prisons with drug offenders that will not learn anything while there. Most likely when their term in prison is over they will go back to the same thing that they were doing before they went in to the system. Billions of tax payer dollars are keeping these drug offenders behind bars when a drug treatment program could be helping them to correct current addictive behavior and how to curtail their thoughts and actions to a more positive lifestyle. While the government puts one drug offender away another one is ready to step up to the plate and replace him or her. This is a never ending cycle. Why do we not speak of ski abuse or a chain saw problem? Because we expect people to familiarize themselves with their use, and avoid injuring themselves or othersThomas Szasz, Our Right to Drugs 1992. This statement is true regarding drugs. The War on Drugs has been a failure. Drug supply interdiction and the imprisonment of over one million Americans have not been effective in reducing drug use. Drugs can cause a lot of harm in foolish hands, but this does not mean that they have no use or should be made illegal. Clearly drugs have a potential for both great benefit and great harm. The best solution to the drug problem begins with education not restriction. As President John F. Kennedy so plainly put it, It should be our earnest intention to insure that drugs not be employed to debase mankind but to serve it. Everybody that I know that has been in trouble with the police for a drug offense often gets put on probation and has a set guidelines that they have to follow through with or a more harsh punishment will be set forth. My point is, people do not like to be told what to do so in essence the laws imposed on drug offenders make them even more upset with the way the government rules are set forth and so they rebel, c ausing even more problems with law enforcement. Not to imply, let the neighborhood drug dealer supply your loved ones with meth or heroin. Instead let the government regulate the drug trade and have more programs focused on the education and not punishment. .uf8016f95352b63583333b4b02dabed2a , .uf8016f95352b63583333b4b02dabed2a .postImageUrl , .uf8016f95352b63583333b4b02dabed2a .centered-text-area { min-height: 80px; position: relative; } .uf8016f95352b63583333b4b02dabed2a , .uf8016f95352b63583333b4b02dabed2a:hover , .uf8016f95352b63583333b4b02dabed2a:visited , .uf8016f95352b63583333b4b02dabed2a:active { border:0!important; } .uf8016f95352b63583333b4b02dabed2a .clearfix:after { content: ""; display: table; clear: both; } .uf8016f95352b63583333b4b02dabed2a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf8016f95352b63583333b4b02dabed2a:active , .uf8016f95352b63583333b4b02dabed2a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf8016f95352b63583333b4b02dabed2a .centered-text-area { width: 100%; position: relative ; } .uf8016f95352b63583333b4b02dabed2a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf8016f95352b63583333b4b02dabed2a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf8016f95352b63583333b4b02dabed2a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf8016f95352b63583333b4b02dabed2a:hover .ctaButton { background-color: #34495E!important; } .uf8016f95352b63583333b4b02dabed2a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf8016f95352b63583333b4b02dabed2a .uf8016f95352b63583333b4b02dabed2a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf8016f95352b63583333b4b02dabed2a:after { content: ""; display: block; clear: both; } READ: Atomic Bomb EssayRight now drugs are looked at like a forbidden fruit not meant to be tried unless you are ready to face the consequences, but why are they looked at in this way? Some drugs are illeagal largely for historical or political reasons and there is little or no evidence of their abuse or of any use at all. Peyote for example, has no history of significant abuse, and igobaine is virtually unknown in the United States. The government should regulate sales on some of these drugs and place a tax on them to eliminate the organized crime element of illegal drug sales. The United States is afraid that regulating drugs will cause a sharp rise in drug use and abuse, howe ver their are no statistics stating that this is true. United Nations agencies estimate the annual revenue generated by the illegal drug industry to be at over four-hundred billion dollars, or roughly eight percent of the total international trade. This industry has empowered organized criminals, corrupted governments at all levels, eroded internal security, stimulated violence, and distorted both economic markets and moral values. These are the consequences not of drug use per se, but decades of failed and futile drug war policies. The harsh restriction of drugs have failed to control their use in the United States. Let us begin with education over restriction. Works CitedGahlinger, Paul. Illegal Drugs: A Complete Guide to Their History, Chemistry, Use and Abuse. New York: Plume, 2004. (Gahlinger 2)

How music influences the world in a global sense free essay sample

It is recognized all over the world, and it has the ability to bring people together in times of joy, tragedy, war, and peace. As someone who understands both the simplicity and the complexity Of music, am very opinionated as to what makes music good or in better words, worth listening to. Composers such as Vivaldi, Mozart, and many others helped to define music of their generations. Everyone knew and appreciated the works they composed, and a great number of people still find the time to appreciate it. In the rock and roll era, The Beetles, Elvis Presley,Buddy Holly, Jim Hendrix, and Led Zeppelin started revolutions in their own ways. These artists each helped to shape todays music. Other artists that have changed music as it is known today include Michael Jackson, Johnny Cash, David Bowie, Queen, Billie Holiday, and many others. My respect for the aforementioned artists is overwhelming. We will write a custom essay sample on How music influences the world in a global sense or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page These artists of the past are definitely still worth listening to. What defines the music of today? Is there truly a way to define it vaguely? Since there is so much to listen to, everyone has their own definition of music.Personally, my definition of music revolves around one artist: Josh Groan. His talent is undeniable, and his voice is nothing short of incredible. Though listen to all kinds of music, from classical, to rock, to pop, to country, no artist has impacted my life as much as Josh has. A great part of my decision to become a classically trained singer involved my realization that Josh took classical music and made it interesting again. He brought people of my generation into the world of classical music through the world that he creates for his fans when he sings.Think about the important moments one has in their life. The moments we are sure to remember are usually the ones with music. My first time going to school, I learned the Abss. All through elementary school, I learned songs I will remember forever, such as the National Anthem, America the Beautiful, and many others. I know the theme song to my favorite movies and television shows. Know Pomp and Circumstance, I know the wedding march, and I know what song I will dance to with my husband as our first dance at my wedding. Believe in the power of music to influence peoples lives.It is a binding force known to everyone in the world. It is beautiful, it is communicable, and it is adored. Music is something to be cherished and admired, because it has been, and will be, around forever. Years, if not decades, from now, people will still recognize Mozart and Vivaldi, and they will also recognize Michael Jackson, The Beetles, and Elvis Presley as remarkable talents. Music that is worth something lives, even when their artists or composers cease to exist on this earth, and that is truly how you define good music.

Free Essays on IT Outsourcing

Table of Contents 1.Terms of Reference pg2 2. Introduction pg 3 2.1Background pg 3 3. The Driving Forces of Outsourcing pg 4 4. Offshore Outsourcing pg8 4.1 The Growth of Offshore Outsourcing pg9 4.2Advantages of Offshore Outsourcing pg9 4.3Disadvantages of Offshore Outsourcing pg10 4.4Outsourcing in India pg10 5. Information technology Security pg12 5.1Security Problems encountered when outsourcing IT pg12 5.2Maximising IT Security when Outsourcing pg13 5.3Methods of Mitigating Security Risk pg14 6. Outsourcing Contracts pg15 6.1Types of IT outsourcing contracts pg15 6.2The Contract pg17 7. Types of Outsourcing Companies in the Software and Computer Industry pg17 8.Conclusion pg20 9.Bibliography pg21 ... Free Essays on IT Outsourcing Free Essays on IT Outsourcing Table of Contents 1.Terms of Reference pg2 2. Introduction pg 3 2.1Background pg 3 3. The Driving Forces of Outsourcing pg 4 4. Offshore Outsourcing pg8 4.1 The Growth of Offshore Outsourcing pg9 4.2Advantages of Offshore Outsourcing pg9 4.3Disadvantages of Offshore Outsourcing pg10 4.4Outsourcing in India pg10 5. Information technology Security pg12 5.1Security Problems encountered when outsourcing IT pg12 5.2Maximising IT Security when Outsourcing pg13 5.3Methods of Mitigating Security Risk pg14 6. Outsourcing Contracts pg15 6.1Types of IT outsourcing contracts pg15 6.2The Contract pg17 7. Types of Outsourcing Companies in the Software and Computer Industry pg17 8.Conclusion pg20 9.Bibliography pg21 ...

Performance Measurement and Analysis Essay Example | Topics and Well Written Essays - 1750 words

Performance Measurement and Analysis - Essay Example Coors’s six planks also suggest their closer proximity with it vision statements when they declare that they will continue to improve the quality of their human resource by contiously upgrading their skill levels in order to improve their performance. However there is another gap between the statements where vision statement mentions for bringing in new and innovative change in the industry in order to help them evolve and thrive however the Six Planks do not seems to suggest any effort on the part of the company to initiate any change which can affect the whole industry recipe. A close analysis of the vision statement of the Coors’ Operations and Technology department suggest that they consider their internal business as their own stakeholders with the responsibility to deliver the best and freshest beer while ensuring everything to deliver it in superior packaging at competitive cost. Further the department considers itself an innovative place to deliver quality beer to its drinkers. The department also set learning as one of their vision objectives as each individual within the department seems to be well versed with his work. Further the department also believes in bring in more value to their brands so that they can gain consumer trust. A close analysis of the Supply Chain guiding principles suggests a very closer link with the vision statement of the department and there are very subtle gaps between the two. The only gap which seems to me a major gap is again less emphasis on the social responsibility. The department has probably failed to translate its responsibility to external stakeholders as its guiding principals are silent as to how they are going to effectively play its part in showing responsiveness to its external customers by translating its department which is just not focused on cutting costs and reducing the waste. The gaps in

Survival Essay Example | Topics and Well Written Essays - 2750 words

Survival - Essay Example Life is a very much complicated object to understand and surmount as well. Social injustice and unequal distribution of wealth, power, resources and opportunities have created a wide gulf within the human race. This can be observed while visiting different societies and cultures of the world. There is lavishness, comforts, merry-making, gorgeous dresses, luxurious vehicles, splendid residences, attractive career and much more at one side; and poverty, lack of proper funds, absence of creature comforts and basic necessities, scarcity and darkness on the other. Deficiency in containing apposite provisions as well as dearth in attaining fundamental requirements leads human society towards the path of deviancy, perversion and criminal activities. â€Å"Social injustice†, Zaidi (2006: 32) views, â€Å"serves as the bleakest aspect of not only the contemporary world, but also of the most primitive clans and tribes consisted of cave dwellers of Paleolithic and Neolithic era. It has been the root-cause of man’s entire dismay, displeasure and dissatisfaction since his birth in the world of bitter reality, and has originated grievances, turbulence and turmoil to the generations from the very beginning till today†. Child abuse is also one of the most depressing features of human society. The article under the title â€Å"Survival† has been extracted from Skin: Talking About Sex, Class & Literature created by eminent feminist writer Dorothy Allison, who raised a strong voice against child molestation and violence against the delicate sex. The article is a bold representation of malpractices committed in the contemporary American society particularly in lower middle and lower lower communities. Allison, the American feminist writer and analyst has very courageously submitted the sensitive case before the world and brought to the limelight how the small children of both sexes, especially the girls from the lower stratum of society, are deflowered by family members,

Black Turtle Group Business Analysis

Black Turtle Group Business Analysis Chapter 1 Introduction BLACK TURTLE GROUP is the pioneer of organized recruitment service provider in all over India. We have established ourselves as the best recognized recruitment brand nationally. In Black Turtle Group, recruiter are dedicated in searching best fit for the clients, We prefer renowned and trusted and clients for Indian professionals in Maharashtra as well as India. BLACK TURTLE roots in management consultancy enable us to bring a unique approach to recruitment. Our focus has always middle and senior management talent needs. We recruit across various Industry Segments for multinational corporations as well as leading Indian business houses. We have helped shape the careers of over thousands professionals and have partnered with more than 50 multinational companies to set up and staff their operations in India. Overview The firm was incorporated on Sep 2001, as Black Turtle. Black Turtle is a leading provider of recruitment services in India. Our business is managed primarily through Job portals (naukri.com, monster.com, times job.com, shine.com) Black turtle is an unusual name firm for a search firm but a ‘Black Turtle has strong linkage to the industry we represent, ‘A Black Turtle if kept in your workplace enhances career and brings in new opportunities as per Fengi shui. Black Turtle started with 2 consultant and 4 clients, now it has over 20 consultants, Expanded in Mumbai as well as Jaipur. It has 30 blue chip clients from various industries, have closed over 400 position. HR people have Strong domain knowledge in IT, Retail, Manufacturing, Media and financial services. Black Turtle is driven by entrepreneurs we move seamlessly into our clients shoes and we constantly strive to provide best of the best talent available to our clients. Any description of ‘Who we are starts with our clients. Their confidence in and partnership with us inspires us to do better. We are grateful for their loyalty and we would continue our Endeavour to find the leaders that ensure their success. Our recruiters are dedicated to provide service beyond the traditional search and evaluation process. Since the most sought after professionals are often not looking externally for opportunities, we adopt a sensitive but disciplined and systematic research to identify these hard to find and hard to reach candidates, Inspired to provide our clients with superior ‘value added result. Black Turtle is developing their network in all metro cities throughout India. It is a common platform where corporate recruiters and Job-seekers come under one roof. It is a one stop information clearing house about jobs and careers for Indians. Chapter 2 Business Development and Branding Overview of the Topic Business development is a broad term applied to the process of strengthening ties with existing clients as well as cultivating customers in other sectors of the consumer market. In order to accomplish this goal, business development normally crosses the traditional barriers between sales, marketing, customer care, operations and management in order to promote this process of expansion on more than one level. This means the business development specialist must exhibit a degree of competence in many different areas in order to identify and capitalize on growth opportunities. One of the foundational aspects of business development is to assess the current assets of the company as they relate to the maintenance and expansion of the business. To this end, the business development specialist will work closely with sales and marketing professionals to identify the degree of penetration already enjoyed by the company in various sectors of the consumer base. Business development can be done by understanding several job descriptions, identifying prospective business, establishing strategic partnership and alliances, generating business from the existing accounts and achieving profitability and increased sales, growth. Exploring potential business avenues to penetrate new accounts and expand existing clients. â€Å"Why Business Development and its impact† Business development involves evaluating a business and then realizing its full potential, using such tools as: marketing Information management (sometimes conflated with knowledge management) customer service A sound organization aiming to withstand competitors never stops business development says Luis G. Batista, President of LMT Corporation, but engages in it as an ongoing process. However, business development is often related to growth although sometimes the optimal marketing strategy and objectives could be about downsizing the activity in an existing market or decreasing the sales volume of a selected line of products or services. Business-development roles may have one of two modes: sales-oriented (client-facing); or An operational function to support sales. In a sales role, business development could concentrate on developing strategic-channel relationships or on general sales. This emerges from analysis of the varied job descriptions found in job-search engines. In the US, the term capture management appears as an alternative job or role title, typically used when describing business development as an operational function to support the selling function of a company. The Association of Proposal Management Professionals has produced the Capture Management Lifecycle that describes the process in three broad stages: pre-bid phase bid phase post-bid phase Small to medium-sized companies often do not establish procedures for business development, instead relying on their existing contacts. Or people in such companies may assume that because they know people in high places that this will solve any business-development problems and that somehow new financial transactions will come to them. Such thinking can have significant ramifications if one cannot exploit those relationships, which very often remain personal or weak. Such a situation may result in no new sales in the pipeline. Impact on Global Economy Business Development professionals frequently have had earlier experience in financial services, investment banking or management consulting; although many find their route to this area by climbing the corporate ladder in functions such as operations management or sales. Skill sets and experience for business-development specialists usually consist of a mixture of the following (depending on the business requirements): marketing legal strategy finance proposal management or capture management sales experience The pipeline refers to flow of potential clients developing. Business-development staff assign to each potential client in the pipeline a percent chance of success, with projected sales-volumes attached. Planners can use the weighted average of all the potential clients in the pipeline to project staffing to manage the new activity when finalized. reasons for wins/losses progress of opportunities in relation to the sales process top performing sales people/sales channels sales of services/products For larger and well-established companies, especially in technology-related industries, the term business development often refers to setting up and managing strategic relationships and alliances with other, third-party companies. In these instances the companies may leverage each others expertise, technologies or other intellectual property to expand their capacities for identifying, researching, analyzing and bringing to market new businesses and new products, business-development focuses on implementation of the strategic business plan through equity financing, acquisition/divestiture of technologies, products, and companies, plus the establishment of strategic partnerships where appropriate. â€Å"Brand says it all† A brand is the identity of a specific product, service, or business which helps in creating awareness Concepts Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company(is) providing them. People engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. The art of creating and maintaining a brand is called brand management. Orientation of the whole organization towards its brand is called brand orientation. Careful brand management seeks to make the product or services relevant to the target audience. Brands should be seen as more than the difference between the actual cost of a product and its selling price they represent the sum of all valuable qualities of a product to the consumer. Brand awareness Brand awareness refers to customers ability to recall and recognize the brand under different conditions and link to the brand name, logo, and jingles and so on to certain associations in memory. It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name. Brand promise The marketer and owner of the brand have a vision of what the brand must be and do for the consumers. Brand promise is what a particular brand stands for (and has stood for in the past). It has its roots from the identity that it gains over a period of time. Usually, brand promise is an attribute common to Parent brands. Herein, the brand may broadly stand for Quality, Performance, Trust, or False promises. Brand variables The following elements may differ from country to country: Corporate slogan Products and services Positioning Marketing mixes (including pricing, distribution, media and Chapter 3 Methodology This project calls for taking data of various companies through internet and then taking an appointment with the HR head through mails or by calling him/her. This information is gathered by websites like JUSTDIAL.COM and GOOGLE. Then Empanelment request is sent through email Then next comes meeting them and explaining different services of our company and convincing them to tie up with our consultancy for recruitment. We also Brand the products through distribution of brochures and we are in process to buy the subscription of Indiamart.com so that we can increase our brand awareness in 180 countries in the world To attain the job-fair which will be held in May in Pune and Nagpur for which we are running from pillar to post to make it a great success. Steps taken in Business Development are Collecting in necessary information about the perspective clients Contacting the HR Personnel of the firm and taking appointment with him/her. Convincing him/her about the offer which Black Turtle will make with him/her. Closing the sale by assuring the recruiter that Black Turtle has the exact match with the recruiters need Market survey of 5 days (26th April to 30th April) was done as first step of Business development is your own SWOT (strength, weakness, opportunities and threats) analysis and analysis of competitors. Steps Taken for Branding Generation of Innovative ideas. Designing of Logo and Framing punch line. Designing poster and giving individual identity to employees. Market survey was done to know the competitor strategies used for branding. Chapter 4 Business Development and Branding of Black Turtle Black Turtle is a small recruitment firm which is expanding gradually. It has two branches in Mumbai and one in Jaipur. This all has been possible only through Buzz Marketing by the loyal and satisfied client of Black Turtle. There is no separate marketing unit for Business development of Black Turtle and there is no marketing executive appointed for this purpose then also result is remarkable, this has been possible because of the dedicated team of employees and quality of services provided to the clients. Services of the companies to their clients HRO Services Requirement Outsourcing: This plan allows the organizations to outsource their requirements. Our dedicated team of HR works on their respective requirements and fixes the appointment for the candidates. A Job description is mailed to the candidate who directly reports to the company according to his suitable time and date. Once the candidate gets selected we charge 8.33% of the CTC (Cost to company) from the organization. Payroll Outsourcing: Other Services: Team of highly qualified consultant (a team of 6 for IT recruitment) Direct placement of professionals across all levels (many of these head hunted) Extensive database built over last 6 years. Extensive use of latest recruiting program Pre-screening, resume preparation, interviewing and reference checking. Timely and speedy delivery of candidates that meets clients needs and specification. All these services are provided to the existing clients and they are satisfied with the kind of services provided by black turtle and give reference to other companies. Numbers of existing Clients of Black Turtle are as follows: Deutsche Bank Black turtle has closed number of senior positions for company both in Jaipur and Mumbai, mainly AVP and VP. On 4th of March, 2011 Black Turtle closed 26 analysts position in DB Walk in interview was conducted in Jaipur; black turtle shared half expenses for advertisements and conducting interviews. WNS WNS has provided Black Turtle as â€Å"TOP RECRUITER† awards for consecutive 2 years. Some of the premium clients are as follows Nomura Canon TCS Prudential Fidelity Deloitte Infosys Genpact Logica Willis In these 3 months resumes had been screened for several positions and processes for different companies from Analyst to AVP post. While working on several positions, Job description of several processes such as legal, GL/AP/AR, FPA, FX and many more had been cleared. It is helpful in understanding several roles and responsibilities of different designation so whenever any company is contacted for tie up with consultancy for recruitment it become easier to understand their requirements. JD of Relationship management (VP/AVP) is enclosed herewith: Relationship Management (VP/AVP) EmployerDBOI Global Services Pvt Ltd (DBOI GS), part of the Deutsche Bank Group DepartmentBusiness Management Service Centre (BMSC) It provides a range of world class business management and administrative support activities to Deutsche Bank globally in an integrated, efficient and cost effective manner Reporting toVice President or above Primary responsibilities include:- Relationship Management role for a particular IB product area. Understand client requirements and drive self and team to meet the requirements Support team in delivery of financial and non financial tasks. Leverage the BMSC capability in delivering these tasks Build effective relationship with DBOI senior management, senior management staff of the IB Product Area onshore and the BMSC staff to develop processes that improve on ‘as is activities and create value Be part of the Global Management team of the IB product area Prepare management updates on key projects, controls, ongoing operational initiatives, financials and related business management activities. Assist in Financial and other strategic analysis for senior management Supporting cost allocation enquiries from business units, supervising production of monthly cost allocations. Respond to ad hoc / one off information requests / fire drills in a timely manner Support Risk and Control initiatives and facilitate ongoing monitoring Keep all operational guidelines updated and ensure adherence to standards, procedures and also identify plan to mitigate risks where-ever there is a control issue Develop relationship and credibility with all internal stakeholders Work closely with onshore business managers on upcoming projects, assignments and initiatives Required Experience/Skills 10 years of relevant work experience Excellent academic background and strong knowledge of IB Products and IB Operations Proficient in Microsoft Office applications i.e. Excel, Word, Power-point. Excellent Communication Interpersonal skills Ability to work under time constraints and handle pressure Ability to work independently, as well as in a team environment Strong analytical skills, detail orientation service commitment Ability to effectively maintain, coordinates, prioritizes multiple tasks and projects and meets strict deadlines handles pressure. Demonstrated commitment to continuous process improvement Ability to undertake initiatives Ability to interface/ partner with the onshore Provide effective decision making capability and leadership qualities Success in Business Development Numbers of companies were approached in last 3 months for empanelment and two companies finally became our new clients. Steps for Final empanelment 1. Through emails; black turtle terms and conditions were sent to the prospective clients, which is as follows: BLACK TURTLE Dear Sir Thank you for the keen interest you have shown in our organization. It will be our endeavour to ensure that the candidate has the requisite skills, knowledge, expertise and capability to perform the specialized functions as per your requirements. As per our discussion, we are pleased to put forward our terms and conditions. Terms and Conditions for Placement Services Professional Fees: 10% for all junior positions, 12% for middle level positions and 15% for senior and top management positions. The cost to company will include all taxable and non-taxable heads of salary, statutory and non-statutory benefits, allowances, perquisites, commission, incentives and benefits, which constitute the individuals gross compensation. All government levies (service tax 10.3%) will be charged on total billing. We would provide free replacement if a candidate sourced through us leaves within 3 months of joining. Out of Pocket expenses such as advertisement costs and outstation expenses for travel/communication/courier, would be billed at actual and only in cases where prior approval and consent has been sought. Professional fees are payable within one month of joining. All papers relating to candidates recommended but not selected are confidential and the property of Black Turtle. All rejected papers need to be returned. For sourcing candidates outside India we would charge a retainer ship fees depending on the number of resources required and the urgency of the assignment. 2. After wards when a company response to the terms and condition of Black turtle if it is acceptable to them, Client send a â€Å"Pilot Project† which includes requirement of the company along with JD. TORRENT PHARMA (New client) was approached through email (including terms and conditions of BT), they responded with their terms and condition and requirements. Terms and condition of Torrent Rs 3500 per MR closure 8.50% of CTC on closure of Managerial position For empanelment 2 to 3 positions of MR should be closed If a candidate leaves the organization before 3 months, replacement should be given for free. Billing will be done after 3 months only Requirement of TORRENT JD of MR (Medical Representative) Currently should be in Pharma field Any graduate/B. Pharma/ Diploma Segment: Neuron physiatrist At least 1 year experience in pharma salaries 1.5 lpa to 2.2 lpa (based on experience) Rs 150 daily allowances Incentive will be paid on basis for performance Location: Mumbai, Pune, central Delhi and Patiala Till now 50 CVs has been shared for this â€Å"PILOT PROJECT† Eisai India (pharma)(New client) Terms and condition of Eisai Please note our terms and conditions for recruitment process which we have with our current Recruiters/Placement agents. For any position we will pay service charges @ 8.33% of salary excluding P.F., Gratuity, Med claim Hosp.premium i.e. on net annual salary and not gross. You will give us free replacement if the candidate leaves within 180 days from the date of joining. Payment will be released after 90 days of invoice date. If the above clauses are acceptable to you, please send us a confirmatory mail. You can get in touch with me on my below contact details. With Warm Regards, For Eisai Pharmaceuticals India Private Limited. Ms. Pradnya Bobade Executive Human Resources Requirement of Eisai Job Description Designation: Product Manager Definition of a Brand Manager: Brand manager is the person who develops and adheres to the marketing techniques which he develops for a specific product, product line, or brand. He ensures to increase the products perceived value to the customer and thereby increase brand equity. The value of the brand is determined by the amount of profit it generates and the worth of brand manager is determined by the amount of creativity and value he puts in the brand by adhering to the Marketing Strategy which finally increase brand worth. Responsibilities: Self Management and Surrounding Management Design Marketing Strategy and Plans: Continuous follow up and adherence Designing different campaigns: By creative thinking and knowledge of the subject Yearly Budget Planning: Planning the budget genuinely by forecasting the brand sales Adhering to the Plannings Gathering the market information and gathering customers data Supporting field force and motivating them timely Be an helping hand to all the colleagues Loyal, committed, dedicated and determined towards the job Be an initiator and a contributor person for the organization growth other than his own responsibilities Cost minimization and profit maximization Organizing CMEs, meetings and medical camps Thinking and planning to give good well acceptable inputs to the customers Developing product promotion guidelines for MRs Brand reminders to the customers via direct mail or letters once in 3 months Motivation of the field staff regularly by mails or through circulars Converting medical information with the help of marketing knowledge in to the best lucrative output Communication Brand positioning Strategy implementation and feedback Testing campaigns Pre Post. Training of field force Communication to field force. 3. After completion of pilot project (initial requirement of the companies as given by torrent and eisai), personal appointment with new client is fixed. Torrent pharma and Eisai Indiabecame our clients which will provide 8.50% fees per candidate selected to Black Turtle. Bank of Bahrain and Kuwait accepted our terms and condition, presentation regarding BT was given, final appointment is fixed for coming week(meeting on 21st may for final empanelment). Strategies Implemented for Business Development As per the discussion with Director of Black Turtle (Mrs. Shradha Kapoor), she showed great interest in Business Development of Black Turtle. She was very keen to penetrate into pharmacy, telecom and manufacturing. Approaching New clients Pharma: 2 new clients Torrent Pharma and Eisai India Telecom: Power point presentation had been prepared on penetration into telecom sector it includes information such as: why telecom needs to be tapped, several jobs available in telecom industry and JD were also attached to it. Tata communication (Leena john, HR head) is in process for empanelment, request had been sent. Power point presentation has been attached to this file. Manufacturing: Revon cables had been approached. Database had been created for the companies at Hiranandani, Powai which can been approached in future for Business Development LT InfoTech Wipro in IT Tata AIG ICICI prudential Transocean(engineering) Ratio pharmacy Godrej Name of the companies which were approached as a marketing executive for empanelment, database has been created with the name of company, HR heads names and contact details are as follows Out of these 28 companies approached, 2 companies Torrent Pharma and Eisai became clients and will provide with fees of 8.50% per candidates selected. From 26th April to 30th April several companies were visited for empanelment request, presentation were given about Black Turtle and its Terms and conditions. 1000 companies database has been created (attached to this file on request) Branding Black Turtle website www.black-turtle.com is one of the major sources for Branding and creating awareness about the company, clients and contact details. Branding is done to increase the awareness as well as to enhance the identity of company. There is no separate Marketing unit in BT, so in terms of branding website was the only way to promote company to their clients. Strategies for Branding in last 3 months Brand message is critical to keep both internal and external imaging and communication on the same page, and to eliminate any gray in communicating what you believe your brand to be and what the consumer or your customers perceive it to be. There are 2 types of Branding External Branding Internal Branding External Branding: In an increasingly crowded marketplace as well as to survive with immense competition, communicating brand essenceto customers and consumers is a challenge. By evaluating the messages and desired results for our clients, we create events, experiences and sponsorships that speak directly to customers/consumers, interact with them and allow them to experience brands firsthand. From road shows, press and retail events to trade shows and industry events, it helps brands reach customers and consumers and engage them in emotional and experiential interactions. Activities done for External Branding of BT 1. Print Advertisements: Print media offers a stark contrast to broadcast media. Because readers consume them at their own pace, magazines and newspapers can provide detailed product information and effectively communicate user and usage imagery. At the same time, static nature of the visual images in print media makes dynamic presentations difficult and print media can be fairly passive. Format elements such as ad size, color and illustration also affect a print ads impact. Larger ads gain more attention, though not necessarily by as much as their difference in cost. Print ads for Black Turtle in Danik Bhaskar News paper i) Ajmer Drive On 16th April, 2011 a drive was conducted in Ajmer for hiring candidates in large number for our prestigious clients Deutsche Bank, Genpact and Tele performance. For attracting candidates as well for increasing brand identity first time ever Print ad was design for Black Turtle. Drive was successful as number of candidates turned up for the walk in interview. Ajmer drive print ad was on second page on Danik Bhaskar, Ajmer edition on 15th April. This advertisement was mainly designed to attract candidates as well as for Branding Black Turtle in Rajasthan as we have a branch in Jaipur. This ad was printed in Danik Bhaskar, Ajmer edition on 16th April, 2011. Cost for this advertisement was solely done by Black Turtle, it was 800 per Black Turtle Group Business Analysis Black Turtle Group Business Analysis Chapter 1 Introduction BLACK TURTLE GROUP is the pioneer of organized recruitment service provider in all over India. We have established ourselves as the best recognized recruitment brand nationally. In Black Turtle Group, recruiter are dedicated in searching best fit for the clients, We prefer renowned and trusted and clients for Indian professionals in Maharashtra as well as India. BLACK TURTLE roots in management consultancy enable us to bring a unique approach to recruitment. Our focus has always middle and senior management talent needs. We recruit across various Industry Segments for multinational corporations as well as leading Indian business houses. We have helped shape the careers of over thousands professionals and have partnered with more than 50 multinational companies to set up and staff their operations in India. Overview The firm was incorporated on Sep 2001, as Black Turtle. Black Turtle is a leading provider of recruitment services in India. Our business is managed primarily through Job portals (naukri.com, monster.com, times job.com, shine.com) Black turtle is an unusual name firm for a search firm but a ‘Black Turtle has strong linkage to the industry we represent, ‘A Black Turtle if kept in your workplace enhances career and brings in new opportunities as per Fengi shui. Black Turtle started with 2 consultant and 4 clients, now it has over 20 consultants, Expanded in Mumbai as well as Jaipur. It has 30 blue chip clients from various industries, have closed over 400 position. HR people have Strong domain knowledge in IT, Retail, Manufacturing, Media and financial services. Black Turtle is driven by entrepreneurs we move seamlessly into our clients shoes and we constantly strive to provide best of the best talent available to our clients. Any description of ‘Who we are starts with our clients. Their confidence in and partnership with us inspires us to do better. We are grateful for their loyalty and we would continue our Endeavour to find the leaders that ensure their success. Our recruiters are dedicated to provide service beyond the traditional search and evaluation process. Since the most sought after professionals are often not looking externally for opportunities, we adopt a sensitive but disciplined and systematic research to identify these hard to find and hard to reach candidates, Inspired to provide our clients with superior ‘value added result. Black Turtle is developing their network in all metro cities throughout India. It is a common platform where corporate recruiters and Job-seekers come under one roof. It is a one stop information clearing house about jobs and careers for Indians. Chapter 2 Business Development and Branding Overview of the Topic Business development is a broad term applied to the process of strengthening ties with existing clients as well as cultivating customers in other sectors of the consumer market. In order to accomplish this goal, business development normally crosses the traditional barriers between sales, marketing, customer care, operations and management in order to promote this process of expansion on more than one level. This means the business development specialist must exhibit a degree of competence in many different areas in order to identify and capitalize on growth opportunities. One of the foundational aspects of business development is to assess the current assets of the company as they relate to the maintenance and expansion of the business. To this end, the business development specialist will work closely with sales and marketing professionals to identify the degree of penetration already enjoyed by the company in various sectors of the consumer base. Business development can be done by understanding several job descriptions, identifying prospective business, establishing strategic partnership and alliances, generating business from the existing accounts and achieving profitability and increased sales, growth. Exploring potential business avenues to penetrate new accounts and expand existing clients. â€Å"Why Business Development and its impact† Business development involves evaluating a business and then realizing its full potential, using such tools as: marketing Information management (sometimes conflated with knowledge management) customer service A sound organization aiming to withstand competitors never stops business development says Luis G. Batista, President of LMT Corporation, but engages in it as an ongoing process. However, business development is often related to growth although sometimes the optimal marketing strategy and objectives could be about downsizing the activity in an existing market or decreasing the sales volume of a selected line of products or services. Business-development roles may have one of two modes: sales-oriented (client-facing); or An operational function to support sales. In a sales role, business development could concentrate on developing strategic-channel relationships or on general sales. This emerges from analysis of the varied job descriptions found in job-search engines. In the US, the term capture management appears as an alternative job or role title, typically used when describing business development as an operational function to support the selling function of a company. The Association of Proposal Management Professionals has produced the Capture Management Lifecycle that describes the process in three broad stages: pre-bid phase bid phase post-bid phase Small to medium-sized companies often do not establish procedures for business development, instead relying on their existing contacts. Or people in such companies may assume that because they know people in high places that this will solve any business-development problems and that somehow new financial transactions will come to them. Such thinking can have significant ramifications if one cannot exploit those relationships, which very often remain personal or weak. Such a situation may result in no new sales in the pipeline. Impact on Global Economy Business Development professionals frequently have had earlier experience in financial services, investment banking or management consulting; although many find their route to this area by climbing the corporate ladder in functions such as operations management or sales. Skill sets and experience for business-development specialists usually consist of a mixture of the following (depending on the business requirements): marketing legal strategy finance proposal management or capture management sales experience The pipeline refers to flow of potential clients developing. Business-development staff assign to each potential client in the pipeline a percent chance of success, with projected sales-volumes attached. Planners can use the weighted average of all the potential clients in the pipeline to project staffing to manage the new activity when finalized. reasons for wins/losses progress of opportunities in relation to the sales process top performing sales people/sales channels sales of services/products For larger and well-established companies, especially in technology-related industries, the term business development often refers to setting up and managing strategic relationships and alliances with other, third-party companies. In these instances the companies may leverage each others expertise, technologies or other intellectual property to expand their capacities for identifying, researching, analyzing and bringing to market new businesses and new products, business-development focuses on implementation of the strategic business plan through equity financing, acquisition/divestiture of technologies, products, and companies, plus the establishment of strategic partnerships where appropriate. â€Å"Brand says it all† A brand is the identity of a specific product, service, or business which helps in creating awareness Concepts Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company(is) providing them. People engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. The art of creating and maintaining a brand is called brand management. Orientation of the whole organization towards its brand is called brand orientation. Careful brand management seeks to make the product or services relevant to the target audience. Brands should be seen as more than the difference between the actual cost of a product and its selling price they represent the sum of all valuable qualities of a product to the consumer. Brand awareness Brand awareness refers to customers ability to recall and recognize the brand under different conditions and link to the brand name, logo, and jingles and so on to certain associations in memory. It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name. Brand promise The marketer and owner of the brand have a vision of what the brand must be and do for the consumers. Brand promise is what a particular brand stands for (and has stood for in the past). It has its roots from the identity that it gains over a period of time. Usually, brand promise is an attribute common to Parent brands. Herein, the brand may broadly stand for Quality, Performance, Trust, or False promises. Brand variables The following elements may differ from country to country: Corporate slogan Products and services Positioning Marketing mixes (including pricing, distribution, media and Chapter 3 Methodology This project calls for taking data of various companies through internet and then taking an appointment with the HR head through mails or by calling him/her. This information is gathered by websites like JUSTDIAL.COM and GOOGLE. Then Empanelment request is sent through email Then next comes meeting them and explaining different services of our company and convincing them to tie up with our consultancy for recruitment. We also Brand the products through distribution of brochures and we are in process to buy the subscription of Indiamart.com so that we can increase our brand awareness in 180 countries in the world To attain the job-fair which will be held in May in Pune and Nagpur for which we are running from pillar to post to make it a great success. Steps taken in Business Development are Collecting in necessary information about the perspective clients Contacting the HR Personnel of the firm and taking appointment with him/her. Convincing him/her about the offer which Black Turtle will make with him/her. Closing the sale by assuring the recruiter that Black Turtle has the exact match with the recruiters need Market survey of 5 days (26th April to 30th April) was done as first step of Business development is your own SWOT (strength, weakness, opportunities and threats) analysis and analysis of competitors. Steps Taken for Branding Generation of Innovative ideas. Designing of Logo and Framing punch line. Designing poster and giving individual identity to employees. Market survey was done to know the competitor strategies used for branding. Chapter 4 Business Development and Branding of Black Turtle Black Turtle is a small recruitment firm which is expanding gradually. It has two branches in Mumbai and one in Jaipur. This all has been possible only through Buzz Marketing by the loyal and satisfied client of Black Turtle. There is no separate marketing unit for Business development of Black Turtle and there is no marketing executive appointed for this purpose then also result is remarkable, this has been possible because of the dedicated team of employees and quality of services provided to the clients. Services of the companies to their clients HRO Services Requirement Outsourcing: This plan allows the organizations to outsource their requirements. Our dedicated team of HR works on their respective requirements and fixes the appointment for the candidates. A Job description is mailed to the candidate who directly reports to the company according to his suitable time and date. Once the candidate gets selected we charge 8.33% of the CTC (Cost to company) from the organization. Payroll Outsourcing: Other Services: Team of highly qualified consultant (a team of 6 for IT recruitment) Direct placement of professionals across all levels (many of these head hunted) Extensive database built over last 6 years. Extensive use of latest recruiting program Pre-screening, resume preparation, interviewing and reference checking. Timely and speedy delivery of candidates that meets clients needs and specification. All these services are provided to the existing clients and they are satisfied with the kind of services provided by black turtle and give reference to other companies. Numbers of existing Clients of Black Turtle are as follows: Deutsche Bank Black turtle has closed number of senior positions for company both in Jaipur and Mumbai, mainly AVP and VP. On 4th of March, 2011 Black Turtle closed 26 analysts position in DB Walk in interview was conducted in Jaipur; black turtle shared half expenses for advertisements and conducting interviews. WNS WNS has provided Black Turtle as â€Å"TOP RECRUITER† awards for consecutive 2 years. Some of the premium clients are as follows Nomura Canon TCS Prudential Fidelity Deloitte Infosys Genpact Logica Willis In these 3 months resumes had been screened for several positions and processes for different companies from Analyst to AVP post. While working on several positions, Job description of several processes such as legal, GL/AP/AR, FPA, FX and many more had been cleared. It is helpful in understanding several roles and responsibilities of different designation so whenever any company is contacted for tie up with consultancy for recruitment it become easier to understand their requirements. JD of Relationship management (VP/AVP) is enclosed herewith: Relationship Management (VP/AVP) EmployerDBOI Global Services Pvt Ltd (DBOI GS), part of the Deutsche Bank Group DepartmentBusiness Management Service Centre (BMSC) It provides a range of world class business management and administrative support activities to Deutsche Bank globally in an integrated, efficient and cost effective manner Reporting toVice President or above Primary responsibilities include:- Relationship Management role for a particular IB product area. Understand client requirements and drive self and team to meet the requirements Support team in delivery of financial and non financial tasks. Leverage the BMSC capability in delivering these tasks Build effective relationship with DBOI senior management, senior management staff of the IB Product Area onshore and the BMSC staff to develop processes that improve on ‘as is activities and create value Be part of the Global Management team of the IB product area Prepare management updates on key projects, controls, ongoing operational initiatives, financials and related business management activities. Assist in Financial and other strategic analysis for senior management Supporting cost allocation enquiries from business units, supervising production of monthly cost allocations. Respond to ad hoc / one off information requests / fire drills in a timely manner Support Risk and Control initiatives and facilitate ongoing monitoring Keep all operational guidelines updated and ensure adherence to standards, procedures and also identify plan to mitigate risks where-ever there is a control issue Develop relationship and credibility with all internal stakeholders Work closely with onshore business managers on upcoming projects, assignments and initiatives Required Experience/Skills 10 years of relevant work experience Excellent academic background and strong knowledge of IB Products and IB Operations Proficient in Microsoft Office applications i.e. Excel, Word, Power-point. Excellent Communication Interpersonal skills Ability to work under time constraints and handle pressure Ability to work independently, as well as in a team environment Strong analytical skills, detail orientation service commitment Ability to effectively maintain, coordinates, prioritizes multiple tasks and projects and meets strict deadlines handles pressure. Demonstrated commitment to continuous process improvement Ability to undertake initiatives Ability to interface/ partner with the onshore Provide effective decision making capability and leadership qualities Success in Business Development Numbers of companies were approached in last 3 months for empanelment and two companies finally became our new clients. Steps for Final empanelment 1. Through emails; black turtle terms and conditions were sent to the prospective clients, which is as follows: BLACK TURTLE Dear Sir Thank you for the keen interest you have shown in our organization. It will be our endeavour to ensure that the candidate has the requisite skills, knowledge, expertise and capability to perform the specialized functions as per your requirements. As per our discussion, we are pleased to put forward our terms and conditions. Terms and Conditions for Placement Services Professional Fees: 10% for all junior positions, 12% for middle level positions and 15% for senior and top management positions. The cost to company will include all taxable and non-taxable heads of salary, statutory and non-statutory benefits, allowances, perquisites, commission, incentives and benefits, which constitute the individuals gross compensation. All government levies (service tax 10.3%) will be charged on total billing. We would provide free replacement if a candidate sourced through us leaves within 3 months of joining. Out of Pocket expenses such as advertisement costs and outstation expenses for travel/communication/courier, would be billed at actual and only in cases where prior approval and consent has been sought. Professional fees are payable within one month of joining. All papers relating to candidates recommended but not selected are confidential and the property of Black Turtle. All rejected papers need to be returned. For sourcing candidates outside India we would charge a retainer ship fees depending on the number of resources required and the urgency of the assignment. 2. After wards when a company response to the terms and condition of Black turtle if it is acceptable to them, Client send a â€Å"Pilot Project† which includes requirement of the company along with JD. TORRENT PHARMA (New client) was approached through email (including terms and conditions of BT), they responded with their terms and condition and requirements. Terms and condition of Torrent Rs 3500 per MR closure 8.50% of CTC on closure of Managerial position For empanelment 2 to 3 positions of MR should be closed If a candidate leaves the organization before 3 months, replacement should be given for free. Billing will be done after 3 months only Requirement of TORRENT JD of MR (Medical Representative) Currently should be in Pharma field Any graduate/B. Pharma/ Diploma Segment: Neuron physiatrist At least 1 year experience in pharma salaries 1.5 lpa to 2.2 lpa (based on experience) Rs 150 daily allowances Incentive will be paid on basis for performance Location: Mumbai, Pune, central Delhi and Patiala Till now 50 CVs has been shared for this â€Å"PILOT PROJECT† Eisai India (pharma)(New client) Terms and condition of Eisai Please note our terms and conditions for recruitment process which we have with our current Recruiters/Placement agents. For any position we will pay service charges @ 8.33% of salary excluding P.F., Gratuity, Med claim Hosp.premium i.e. on net annual salary and not gross. You will give us free replacement if the candidate leaves within 180 days from the date of joining. Payment will be released after 90 days of invoice date. If the above clauses are acceptable to you, please send us a confirmatory mail. You can get in touch with me on my below contact details. With Warm Regards, For Eisai Pharmaceuticals India Private Limited. Ms. Pradnya Bobade Executive Human Resources Requirement of Eisai Job Description Designation: Product Manager Definition of a Brand Manager: Brand manager is the person who develops and adheres to the marketing techniques which he develops for a specific product, product line, or brand. He ensures to increase the products perceived value to the customer and thereby increase brand equity. The value of the brand is determined by the amount of profit it generates and the worth of brand manager is determined by the amount of creativity and value he puts in the brand by adhering to the Marketing Strategy which finally increase brand worth. Responsibilities: Self Management and Surrounding Management Design Marketing Strategy and Plans: Continuous follow up and adherence Designing different campaigns: By creative thinking and knowledge of the subject Yearly Budget Planning: Planning the budget genuinely by forecasting the brand sales Adhering to the Plannings Gathering the market information and gathering customers data Supporting field force and motivating them timely Be an helping hand to all the colleagues Loyal, committed, dedicated and determined towards the job Be an initiator and a contributor person for the organization growth other than his own responsibilities Cost minimization and profit maximization Organizing CMEs, meetings and medical camps Thinking and planning to give good well acceptable inputs to the customers Developing product promotion guidelines for MRs Brand reminders to the customers via direct mail or letters once in 3 months Motivation of the field staff regularly by mails or through circulars Converting medical information with the help of marketing knowledge in to the best lucrative output Communication Brand positioning Strategy implementation and feedback Testing campaigns Pre Post. Training of field force Communication to field force. 3. After completion of pilot project (initial requirement of the companies as given by torrent and eisai), personal appointment with new client is fixed. Torrent pharma and Eisai Indiabecame our clients which will provide 8.50% fees per candidate selected to Black Turtle. Bank of Bahrain and Kuwait accepted our terms and condition, presentation regarding BT was given, final appointment is fixed for coming week(meeting on 21st may for final empanelment). Strategies Implemented for Business Development As per the discussion with Director of Black Turtle (Mrs. Shradha Kapoor), she showed great interest in Business Development of Black Turtle. She was very keen to penetrate into pharmacy, telecom and manufacturing. Approaching New clients Pharma: 2 new clients Torrent Pharma and Eisai India Telecom: Power point presentation had been prepared on penetration into telecom sector it includes information such as: why telecom needs to be tapped, several jobs available in telecom industry and JD were also attached to it. Tata communication (Leena john, HR head) is in process for empanelment, request had been sent. Power point presentation has been attached to this file. Manufacturing: Revon cables had been approached. Database had been created for the companies at Hiranandani, Powai which can been approached in future for Business Development LT InfoTech Wipro in IT Tata AIG ICICI prudential Transocean(engineering) Ratio pharmacy Godrej Name of the companies which were approached as a marketing executive for empanelment, database has been created with the name of company, HR heads names and contact details are as follows Out of these 28 companies approached, 2 companies Torrent Pharma and Eisai became clients and will provide with fees of 8.50% per candidates selected. From 26th April to 30th April several companies were visited for empanelment request, presentation were given about Black Turtle and its Terms and conditions. 1000 companies database has been created (attached to this file on request) Branding Black Turtle website www.black-turtle.com is one of the major sources for Branding and creating awareness about the company, clients and contact details. Branding is done to increase the awareness as well as to enhance the identity of company. There is no separate Marketing unit in BT, so in terms of branding website was the only way to promote company to their clients. Strategies for Branding in last 3 months Brand message is critical to keep both internal and external imaging and communication on the same page, and to eliminate any gray in communicating what you believe your brand to be and what the consumer or your customers perceive it to be. There are 2 types of Branding External Branding Internal Branding External Branding: In an increasingly crowded marketplace as well as to survive with immense competition, communicating brand essenceto customers and consumers is a challenge. By evaluating the messages and desired results for our clients, we create events, experiences and sponsorships that speak directly to customers/consumers, interact with them and allow them to experience brands firsthand. From road shows, press and retail events to trade shows and industry events, it helps brands reach customers and consumers and engage them in emotional and experiential interactions. Activities done for External Branding of BT 1. Print Advertisements: Print media offers a stark contrast to broadcast media. Because readers consume them at their own pace, magazines and newspapers can provide detailed product information and effectively communicate user and usage imagery. At the same time, static nature of the visual images in print media makes dynamic presentations difficult and print media can be fairly passive. Format elements such as ad size, color and illustration also affect a print ads impact. Larger ads gain more attention, though not necessarily by as much as their difference in cost. Print ads for Black Turtle in Danik Bhaskar News paper i) Ajmer Drive On 16th April, 2011 a drive was conducted in Ajmer for hiring candidates in large number for our prestigious clients Deutsche Bank, Genpact and Tele performance. For attracting candidates as well for increasing brand identity first time ever Print ad was design for Black Turtle. Drive was successful as number of candidates turned up for the walk in interview. Ajmer drive print ad was on second page on Danik Bhaskar, Ajmer edition on 15th April. This advertisement was mainly designed to attract candidates as well as for Branding Black Turtle in Rajasthan as we have a branch in Jaipur. This ad was printed in Danik Bhaskar, Ajmer edition on 16th April, 2011. Cost for this advertisement was solely done by Black Turtle, it was 800 per